“Adapting to mass tourism has nothing to do with cultural ‘prostitution’: Hospitality means flexibility towards guests without denying one’s own values, which is why tourism centers like Zell am See have to approach their visitors instead of burdening them even if they arrive in large numbers,” said Nadine Scharfenort, member of the board of the
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Austrian tourism needs clichés like Wiener Schnitzel, Dirndl, Schuhplattler and Lippizaner. Common images of home are a “well-functioning currency” in the application of guests. However, it is important that these pictures also correspond to reality, because clichés are also promises in tourism, says the Tyrolean folklorist and author Elsbeth Wallnöfer, who will adress the tourism
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