Austrian tourism needs clichés like Wiener Schnitzel, Dirndl, Schuhplattler and Lippizaner. Common images of home are a “well-functioning currency” in the application of guests. However, it is important that these pictures also correspond to reality, because clichés are also promises in tourism, says the Tyrolean folklorist and author Elsbeth Wallnöfer, who will adress the tourism
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